Could you take two weeks off without something breaking?

The business
runs through you.

Decisions, client relationships and know‑how all sit with you. That costs you your freedom now, and your value when you sell.

Book a 30-minute call See how we fix it
Who this is for

Founder-led businesses with 10–50 staff, planning to exit or step back in the next 3–5 years.

01Why it matters

Founders who let go sell for more.

Buyers see founder dependency as key‑person risk, and they price it in: a lower multiple, a longer earn-out, or no deal at all.

Our own story
4×

Our business was unsellable while it ran through the founder. After restructuring, it sold at 4× profit.

30–50%

Typical increase in exit value of a business that is founder independent vs founder dependent.

Source: Transaction research by Strategic Exit Advisors.

02What we do

Measure it.
Then remove it.

The Founder Dependency Score

We put a number on how much the business depends on you, then bring that number down, function by function.

Scored across six areas

  • Revenue & relationships
  • Decisions
  • Knowledge
  • Leadership
  • Delivery
  • Time away

03How it helps

Then we take it apart, one lever at a time.

  1. 01

    Document

    Get what’s in your head into the business.

  2. 02

    Delegate

    Let anyone do it the way you do.

  3. 03 · Our edge

    Automate

    Let systems handle the routine work and decisions.

Founder Dependency Score

21

Illustrative example

04Why twillr

Why twillr.

Option Measures your dependency Builds the systems Automates the routine work Has exited a business
Hire an operations manager£57–80K a year No Sometimes No No
Fractional COO or consultant£700–1,000 a day Sometimes Sometimes No Sometimes
Exit-readiness scoring toolA score, not a fix Yes No No No
twillrOperator experience + technology Yes Yes Yes Yes

YesSometimesNo

Costs: UK median operations manager salary, and typical fractional COO day rates, 2025.

05Working together

How we work together.

30 days

Diagnose

We score the business and agree the 3–5 functions to fix first.

Your time
About 4 hours
~90 days

Build

We document, delegate and automate them, with systems your team owns.

Your time
About 2 hours a week
Ongoing

Maintain

We keep the systems current and rescore every quarter.

Your time
About 2 hours a quarter
The result

You focus on the work only you should do, in a business that’s worth more without you.

06Who we are

Been there.
Built to perform.

Co-founder · CFO & COO

Dale Peters

  • Took his own firm from unsellable to a 4× profit exit.
  • Knows first-hand what founders face on the way to an exit.
  • Leads finance and operations at twillr.
Founder · CEO & CTO

Jude Peters

  • Has developed several AI solutions for SMEs.
  • Leads strategy and technology behind twillr.
  • European endurance racing driver.
Why racing
“In motorsport, performance can never depend on one person. The car, the data and the crew work as one system.” That’s what we build for founders.
Jude Peters

07Get started

Find out what your business would score.

Tell us how it works today: where it runs through you, what you’ve already tried, and what would change if it didn’t.

Book a 30-minute call
Founding clients

3 places

Reduced rates across Diagnose, Build and Maintain. The diagnostic is credited in full against Build if you continue.

In return: honest feedback, a case study and a testimonial.

Get in touch